Case Study: Amplifying Artist Impact – Dan The Voyager x WingWorkx
A showcase on how WingWorkx partnered with independent artist Dan The Voyager to drive significant growth across his social media platforms through a six-week content and brand campaign.
Over a focused six-week campaign, WingWorkx partnered with independent artist Dan The Voyager to elevate awareness of his artistic identity and his latest release, Songs From The Struggle Bus. Through a curated blend of authentic storytelling and high-impact content, we developed a strategic rollout that delivered exponential growth across all major social platforms.
A Purpose-Driven Strategy for Meaningful Growth
Our goal wasn’t simply to grow Dan’s numbers—we aimed to cultivate a deeply engaged, values-aligned community. Dan The Voyager’s brand centers on authenticity, mental health, emotional well-being, and spiritual growth. His music explores themes like trauma healing, faith, and personal development. Our approach was to spotlight those values in a way that allowed audiences to not only discover his music, but connect with the message behind it.
We set out to build audience trust and emotional investment—key ingredients in long-term brand loyalty.
Creative Execution: From Vision to Viral
The campaign began with a robust content calendar anchored in organic, vlog-style reels and stories, showcasing Dan’s personality and voice. These pieces served as a warm, relatable introduction to the artist behind the music.
PROMOS & ADS
From there, we layered in targeted promos and trailers for both current and upcoming releases—each one crafted to reflect the heart of Dan’s music while driving visibility and engagement.
LONG FORM
The cornerstone of our creative strategy was cinematic, long-form storytelling. We produced a vertical-format music video and an intimate behind-the-scenes mini-documentary exploring the inspiration behind one of the album’s standout tracks. These pieces not only offered high production value but also deepened emotional resonance—helping fans see themselves in Dan’s journey.
Platform Impact: Turning Strategy Into Results
The results speak for themselves. Within just six weeks, Dan The Voyager saw:
200% increase in viewership on Facebook
500% growth on Instagram
4500% growth on TikTok
These metrics were measured against a prior 12-month period in which Dan managed his accounts independently. We also established his YouTube presence from the ground up, generating over 5,000 views with a 29% average watch-through rate—well above the platform’s typical 17–22% benchmark.
This surge in views directly translated to increased follower count, reach, and meaningful interactions. Our paid campaigns via Meta and TikTok yielded high engagement rates, including above-average link clicks, shares, and saves—an indication that our content wasn’t just being seen, but genuinely resonating.
Building for the Long-Term
Beyond the campaign, we developed a sustainable social media strategy to maintain growth during quieter seasons. With consistent, intentional content and audience-aligned messaging, Dan The Voyager now has the foundation to build lasting fan relationships between releases.
At WingWorkx, we believe that brands—especially artists—thrive when they lead with story, soul, and strategy. With Dan The Voyager, we demonstrated our ability to translate a personal mission into a compelling digital presence that not only reached people—but moved them.
We’re proud of the results and excited to apply these insights to future collaborations.
Songs From the struggle Bus
In partnership with Dan The Voyager and 241 Studios, WingWorkx planned an executed a social media strategy to announce Dan’s second musical project: Songs From The Struggle Bus.
WingWorkx and Dan The Voyager are proud to present a new musical project: Songs From The Struggle Bus releases July 11th on all platforms! The first single, LEARNING, is available next Friday, June 13th and you can pre-order starting today!
WingWorkx took a leading role in producing this EP, alongside WingWorkx founder Daniel Wingfield (Dan The Voyager). Leveraging Dan’s visceral, raw writing, killer performances, and unique arrangements, WingWorkx crafted a robust social media campaign to launch Song’s From The Struggle Bus into the hearts and minds of audiences everywhere.
As you’ll see over the next few weeks, WingWorkx implemented a tailored content calendar aimed at raising awareness within Dan’s current audience and creating opportunity for growth simultaneously. Included in this campaign is a music video, animations like the one featured in this post, and graphic assets for Spotify backgrounds, lyric videos, and more. WingWorkx also produced the album art featured in the release.
We’ll update with results in a future blog, but for now stay tuned to Dan The Voyager social accounts (linked below), and be sure to check out Learning next Friday, and Songs From The Struggle Bus on July 11th!
Tik Tok
You need a pain clinic
In 2024 we contracted with The Pain Treatment Centers of America to produce a short film for their social media campaign: Do You Need A Pain Clinic? The chronic pain medical industry has inherent challenges in reaching it’s audience.
In 2024 we contracted with The Pain Treatment Centers of America to produce a short film for their social media campaign: Do You Need A Pain Clinic? The chronic pain medical industry has inherent challenges in reaching it’s audience. First, most businesses are referral based, which limits the effectiveness of direct marketing to customers. Second, there is a cultural bias toward pain management that paints it in a negative light. The world is quite familiar with the opiate epidemic and it’s devastating effects on society. One might assume that chronic pain clinics such as PTCOA would be a major perpetrator contributing to the problem. The reality is that they offer comprehensive treatment plans that focus on procedures and therapies rather than solely on medication. Not only that, they are actively fighting against the opiate epidemic and take considerable measure to insure their patient’s are using their medication correctly. But that doesn’t stop the stigma from discouraging potential patients from seeking chronic pain treatment.
The challenge for this project was telling story that addressed all these issues. We chose to tell the story of Cecil, a patient suffering from chronic pain that is significantly impairing his livelihood, but who is resistant to seeking the help he needs. After shrugging off his doctor’s recommendation, Cecil must come face-to-face with how his chronic pain is impacting not only his life, but his loved ones as well. When his daughter gives him the final push he needs, Cecil accepts his doctor’s recommendation for PTCOA and is given an in-depth look at their comprehensive approach to pain management. At the end of his visit, Cecil can only come to one conclusion: “I need a pain clinic!”